Half the battle won in advertising online is getting your ads noticed so
that they have impact and create desire and urgency to push the reader into
taking the necessary action.
Your subject line will determine whether or not your ad gets read.
Here are 10 ways to increase the chance of your ad getting read:-
(1) Ask people a question in your subject line. School has trained us to
automatically answer questions.
(2) Use the word free or fre^ to entice your targeted
audience with free information, a free download, free software or a free
trial.
(3) Put a smile in your subject line :O). When dealing with people face to
face it is easy to respond to someone elses smile. Online, smiles
cant be seen so add an online smile at the beginning of your subject
line.
(4) Be realistic in your claims. Peoples inboxes are filled to the
brim with promises of millionaire status in 180 days. Be realistic and downplay
the income potential. Besides, some people are only looking for a few hundred
extra dollars a month, not hundreds of thousands of dollars a year, so make
your offer enticing to all.
(5) Avoid using all capitals in your subject line. It is difficult to read
and online it is also considered shouting so just capitalize the beginning
of every word.
(6) Draw attention to your subject line by starting with the word
stop. People have been trained to stop and listen when they see
that word.
(7) Use extra white spaces in your subject line to create eye-catching gaps
between your words and your letters.
(8) Be creative in your use of capital letters and lower case letters in
your subject line.
(9) Capitalise Key words in your subject line to add emphasis.
(10) Be detailed and specific. For example, 365 days sounds much more than
1 year. $100.00 a day is more specific then thousands of dollars a month.
Add 100 subscribers a week is better than grow your list.
****** Bonus Tricks Of Ad Gurus ******
(1) Keep your classified ads punchy and to the point by using telegraphic
sentences. Get paid on 6 levels, unlimited width, $30 cash per
referral
(2) Be artistic by putting , * *, ~ ~, << >> around your
headline. This draws the reader towards your ad and not someone elses.
(3) Word your advertising as a testimonial. It instantly creates credibility
to your offer. For example, Webmaster reveals how to drive traffic
to your site in 5 minutes a day.
SIDEBAR: If your budget is tight dont blow it all at once. Start with
free ads to track your ad writing skills and when you get more confident
and are producing results move up to classified ads, top sponsor ads, regular
ads, and finally the ultimate ad of all, the solo ad.
Copyright 2006 Karin Manning
Karin Manning is the author of The Ultimate Campfire Kitchen & Camping
Guide which contains 580 delicious and easy camping recipes guaranteed to
tantalize your taste buds. To immediately download your copy go now to
http://www.easy-family-camping-recipes.com.