Working at home in their own business is something millions of people strive
for and dream of, but most in the Western world never actually get around
to doing it. For those who do achieve it, how do they adapt if they have
changed, for example, from an office environment, where they were employed,
had a strict routine imposed on them, and were told what to do all the time
by those above them in the company?
How do you manage working alone from home? Now, that is not "manage" in the
"how do you get by?" sense. It is manage in the manager/staff sense. You
work at home alone, you are the boss of your home based business. So who
or what is there to "manage"?
The profitability of any business, sole proprietor or multinational, depends
on the successful management of a number of omnipresent departments: marketing,
finance, human resources, computing, purchasing, and, if appropriate, research
and development, and production.
If you are working at home, alone, online, you have all those management
responsibilities and functions rolled into one. Your management task is perhaps
the most difficult of all. You have to manage yourself. If you have never
thought about it like that, then I suggest you consider it for a while. To
run a successful business, you need to have a grasp of all the elements of
that business, and how they interlink. That is as true with a home based
online business as it is with a large corporation. Managing all those different
elements of the business, I think you will find, is not as easy as it may
sound. Managing yourself is definitely not as easy as it may sound.
Working at home for many can mean an escape from the managers above them
who may have made their lives a misery, or at least less satisfying, for
all of their previous career. But does working at home mean an escape from
management altogether? No, it does not. At least, if you want a more profitable
home based business, then management will be every bit as important as before.
In fact, more important.
Why more important? Now it is your business. If you had shares in a company,
would you not want good management to increase profits and thus your dividend
and capital? Of course you would. You are not earning profits for others,
unless you have family responsibilities. Okay, you will pay taxes, but that's
not your biggest concern when you get started. You just want to get started
and make some profits.
Having achieved your dream of a home online business, you want it to succeed.
You will have an online business that will belong to you. You are the boss,
and the expert on all aspects of running the business. You have your freedom
at last, now you need to manage your new business in a way that will ensure
it grows and prospers.
With you as manager and staff, these things will all be so easy.........won't
they? Maybe not. Having your own business, especially based at home and alone,
is not necessarily as straight forward as you may have thought. Just ask
yourself for now, if you were a manager before, were you a good manager?
As a subordinate, were you a good member of staff, someone your bosses respected
and could rely on? Ask yourself. Be honest and ask some of your former
co-workers, who should be honest too. Listen to any conflicts. You will have
to deal with those conflicts as manager and staff.
Really? Yes, really! You have to deal with yourself. You are the boss and
the staff. The best staff are those who follow instructions, work hard in
their allotted time, work efficiently in what they are doing, and apply all
the knowledge and training they have. They are also going to flourish by
coming forward with good ideas and having them listened to.
The best managers give clear instructions and communicate their expectations
of their staff. They also explain why certain things are done and paint the
broader picture to enlighten their staff about what their role means. They
also know when to listen to the ideas of others, including staff, and when
to buy in expertise. Are you able to fulfil both roles?
By being aware of the need to manage the finance, marketing, purchasing and
the other departments of your online business, you are part of
the way to managing your business more effectively. If you can learn to
compartmentalise, in your own mind, those same departments then
you will be taking another step along the same road. If you can devote time
to learning more about those departments, becoming an expert
in each, and also learn what you can about management, then you will be a
powerful manager of your online business.
Who will benefit from that? You, and those you support and care for. Does
that not make the effort worth it?
Roy Thomsitt is the owner, webmaster and author of
http://www.change-direction.com
, a new website in late 2004, about working online in a home based business.
He has a background in offline advertising, with practical experience of
working from home in marketing since 1995, plus 2 years of experience with
online marketing. Professionally, he was trained as a management accountant
and has substantial background in financial and project management, implementing
new office, accounting, computer and management systems.
So how does someone decide
which
home business is right for them? Research is the key by reading honest
articles from a variety of sources. This web site seeks to collect
a host of ideas and opinions on a variety of business ideas that your
can read and assess for yourself.
Good luck - live long and prosper!
The Perfect Options Team
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