In this series of articles so far, I have argued the need to use management
practices even if you have your own home based online business. The discipline
imposed on yourself will eventually make the business stronger and more
profitable. I have touched upon the need for good financial and marketing
management in the last two articles, and will now discuss another area of
management that affects all others: Time Management.
To anybody working in an office or factory, time management may well be something
they hope to escape from by having their own business. A highly pressured
executive may well feel the same. They could work at home, where theyre
the boss, and they decide what to do and when. They could watch tv when they
want, sit up in bed with their laptops, or without, and numerous other symbols
of freedom from being an employee.
Of course, these things are all possible when you work from home. Of all
types of home business, though, working online is probably the most difficult
to manage from a time point of view. Perhaps difficult is the wrong word.
Its actually easy. What is difficult is the high level of potential
online distraction and having to resist it. Add the online distractions to
those around you at home, and you have the ingredients for an awful lot of
wasted time.
What Are All These Distractions?
There are many potential distractions online. Millions of them when you consider
there are millions of websites, and millions of advertisements advertising
those websites in often exaggerated, but tempting, ways. If you are trying
to get traffic to your own website by surfing for advertising credits, you
are particularly vulnerable to distraction, as you may spend a large part
of your day being bombarded by advertising. Once you are drawn off into one
tempting website, it can lead to others, then others and so on.
The same can be true of your email inbox. You may be signed up to various
newsletters and ezines, you may be spammed, you may belong to safelists that
require you to receive the owners emails. All or some may cause a
distraction from your days business activity. You may reach the end
of the day and suddenly realize: Hey, Ive achieved nothing
today. That can be a demoralizing feeling.
Offline there are many distractions too: you may have children around, your
partner may want your company, you may want to laze in the garden as the
suns come out for the first time in days. There are endless possibilities,
depending on your own circumstances, interests and weaknesses. You need to
be very much aware of what your own distractions are, and then manage them
according to your business, domestic and personal priorities.
How Do You Manage Your Time?
However you manage your time, the first part of the process should be to:
Decide what the essential elements are for developing and growing
your business, steadily and profitably.
Consider your domestic and personal situation. Now you have your own
home business, you have a chance to build into your daily routine activities
that will enhance your own happiness and that of your family. This is a great
opportunity. Make the most of it.
Take some quiet time and reflect on the first two items. Let them
meld together in your mind and visualize how they can be brought together
to make your perfect day/s.
Whatever the outcome of the above three steps, the result is not set in stone.
You can change and adapt according to experience, but for now use this as
an exercise in getting into a time management frame of mind.
Now that you know what you need to focus on, start to put a bit of pressure
on yourself. Not major pressure; that would be counter productive. Start
to structure your future, whether one day, one month or one year. Set yourself
achievable targets each day, week and month; a list of tasks that you need
to do to help your business and you to grow. I use a good old fashioned diary,
just to get my eyes away from the screen a while, at the beginning and end
of the day, and at intervals as each task is completed. Here are a few tips
that I try to stick to:
Set out a series of tasks to do each day. Make sure they are achievable.
If you have any regular daily, weekly or monthly tasks (you should
have), build them into your diary in advance so they do not get forgotten.
For example, I do a daily Blog. Thats there in my diary every day of
the week. You will need time set aside to consider finances. Put it in your
diary in advance.
If you have a long task to do, split it over a few days, rather than
spend a whole day on the same thing. If it can be split into sub-tasks, all
the better. For example, if youre building a website, you may be able
to split it into content headings or pages. Give yourself an achievable amount
to do each day, allowing time for other things.
Try to include one task per day that involves you increasing your
knowledge and expertise. For example, if you have a new instructive ebook
to read, set aside some time each day for it until finished. When finished,
note in your diary to check on your implementation of suggestions you want
to adopt. The same goes for new software and other new technology. A steady
build up of knowledge can be planned for just by putting these things in
your diary and sticking to the plan. Trying to master something new all in
one go may cause unnecessary frustration and weariness.
If you really must surf for advertising credits, do that as your last
set task of the day, otherwise you may not achieve as much as you would have.
If theres something you can do away from the computer screen,
try to plan for it. For example, if you need to plan website content or write
an article, you will benefit from at least thinking of the main points by
relaxing. If its warm, sit in the garden, somewhere to give you a break
from the computer.
If you think you will benefit from so doing, use the same diary to
schedule in domestic activities too. Dont forget, this is your home
business. The home and your family are part of it. If you want to take the
children to the beach after school, schedule it in. You can do that and still
achieve something for your business that day.
If you find that a task cannot be completed, or its priority should
be lessened, dont try to force yourself to do it the day first scheduled.
Reschedule it for another day.
Time management is a very personal thing, especially when you have your own
business at home. I am sure you can adopt your own techniques that suit you
best. The most important thing to remember, though, is that time needs to
be managed. If youre alone in the business, time is a major limiting
factor. It is important you make the most of your time, and for your own
morale, to end each working day feeling youve achieved something.
Roy Thomsitt is the owner, webmaster and author of
http://www.change-direction.com,
a new website in late 2004, about working online in a home based business.
He has a background in offline advertising, with practical experience of
working from home in marketing since 1995, plus 2 years of experience with
online marketing. Professionally, he was trained as a management accountant
and has substantial background in project management, implementing new office,
accounting, computer and management systems.
So how does someone decide
which
home business is right for them? Research is the key by reading honest
articles from a variety of sources. This web site seeks to collect
a host of ideas and opinions on a variety of business ideas that your
can read and assess for yourself.
Good luck - live long and prosper!
The Perfect Options Team
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